Ncell has new technologies and thoughts that attract many customers across Nepal which leave behind other telecommunications in competitive market. People across Nepal complain about the charges and taxes it takes. It organizes several IT related programmes, Sport-tournaments and sale smartphones being a carrier. It is very good at advertising. It has painted the roofs of houses in Manakamana (which can be seen from cable car and that place is also called as Ncell Gaun by local peoples). Recently, the company announced that it will be launching 4G technology in the near future however the company looks forward to imminently receiving the 4G/LTE spectrum from the Nepal Telecommunications Authority in order to serve the community better.[5]